NeoGrowth at the Restaurant and Catering Show 2013 (RECA)

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NeoGrowth participated at the RECA Show 2013, recently held at World Trade Centre, Cuff Parade, Mumbai. We set out with the objective to create brand visibility, spread product awareness and generate business leads.

NeoGrowth’s well-designed stall, with clarity in messaging, attracted relevant audience. Being the only finance company in the show, offering one-of-its-kind financial product to help Restaurant business growth, ensured the team managing the stall kept busy on all three days of the event. The Lucky Draw contest lent to the excitement and saw generous participation. It also opened one to one engagement and interaction opportunities.

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NeoCash, the only Smart Merchant Advance available in India was showcased to restaurant owners and decision makers, an audience otherwise difficult to reach out to. They showed keen interest in understanding the innovative and convenience features of NeoCash. In particular, they were inquisitive to learn more about the Daily Automatic Repayment facility based on card sales, which translates to no fixed EMI, or rate of interest or tenure. The promise of door step service positively added to the entire offering.
Mr. P.K. Khaitan – MD NeoGrowth and Mr. P. V. Harinarayanan – VP Sales, visited the show and motivated Abhishek Jani – AVP Sales and Sanjeet
Mishra who managed the show. From marketing Sanchi Dutt deserves a special mention for ensuring every element fell in place, well in time.

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NeoGrowth stall had more than 300 visitors amongst which we generated appointments, hot leads and other enquiries. Lucky Draw winners were awarded with Croma Gift Vouchers.

RECA is the only show in India, exclusively serving the restaurant and foodservice industry. The show brings under one roof attendees and exhibitors from independent and chain restaurants, caterers, hoteliers and chefs, besides suppliers who support this industry, such as refrigeration, kitchenware, furniture etc.

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